DODO®

1930s

 

1937

 

Logo DODO

Creation

DODO® is founded by Mr. and Mrs. Ernst HANAU. The business specializes in the manufacture of duvets, comforters, pillows and eiderdowns (the duvet’s predecessor).

 

1940s

 

1948

 

Employment

DODO® employs 17 people.

1970s

1970

 

Catalogue couette DODO

Mass distribution

Given the duvet’s success, DODO, under the direction of Mr. Jacques HANAU, places the first duvets on the French mass market.

 

1980s

 

1980

 

Investment

DODO® DODO invests in state-of-the-art machinery and equips the team with the first multi-needle industrial sewing machine.

 

 

1985

 

Usine DODO Samm

DODO® extension (1985 - 1992)

Extension of the Saint-Avold production site (+ 30,000m²).

 

1990s

 

1993

 

Television

DODO® DODO becomes the first duvet brand to advertise on television.

 

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2000s

 

2000

 

Photo Hannaux Cerf

DODO®’s big year

DODO® becomes DODO SAS managed by Marc CERF and Didier HANNAUX.

 

France's favorite brand

A BVA study declares DODO® the most recognized and well-liked duvet brand

 

2004

 

Logos Drouault Topiol

Drouault and Topiol

Takeover of the TOPIOL brand and premium brand DROUAULT (feather and down specialists)

 

2005

 

Logo Lasson

Lasson

Integration of TEXTILES LASSON (specialists in bed linen and high-quality protective bedding)

 

2007

 

Dodobox

Innovation

DODO® invests in R & D to create the Surconfort ® mattress topper, as well as a revolutionary concept of duvet packaging: the DODOBOX®.

 

 

Web

Launch of the DODO® website.

 

2010s

 

2011

 

Eco-responsible

CARREFOUR eco-responsible trophy. Launch of eco-bedding with the ACCOR hotel group’s Mercure chain in partnership with Vittel.

 

License

Signature of a bed linen and sponge license agreement with the Descamps group.

 

2012

 

Magasin Dodo outlet

Store

DODO® opens its first outlet store in Talange.

 

2013

 

Couette ultra

Product of the Year

The DODO® Maxiconfort duvet Thermolite Ultra is elected Product of the Year 2013.

 

Social media

Launch of the DODO® Facebook page.

 

Stores(2013-2015)

Opening of three new outlet stores (Troyes, Corbeil, Aubergenville).

 

2014

 

Produits de l'année 2014

Product of the Year

The Duplex Air Wash duvet and the Longlife pillow are elected "Product of the Year" in 2014.

 

Logo CTM Style

Nightwear

Acquisition of CTM Style, the French leader in nightwear. DODO extends its expertise and launches a new Homewear range (pyjamas, bathrobes, nightgowns).

 

2016

 

Magasin Dodo outlet

Stores

Opening of two new outlet stores in Gérardmer and Franconville.

 

2017

 

Logo DODO 80 ans

Anniversary

DODO® celebrates 80 years

 

New

Launch of a licensed DODO® mattress collection.

 

Repurchase

DODO® buys a duvet production unit in the Vosges, ATELIER DES VOSGES

 

Logo Anne de Solène

Anne de Solène

DODO® acquires the company ANNE DE SOLENE, creator of high-quality linen with 50 years of experience.

 

Social media

DODO® launches its Instagram page

 

2018

 

Magasin Dodo outlet

Stores

Opening of two new outlet stores in Villefontaine. The DODO group now has 26 DODO and ANNE DE SOLENE outlet stores.

 

 

 

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